Historic Hood River
Centennial Parade
1-11-2022
Notes
This is the Elks float from the Oregon Centennial parade on a cold slushy February 14, 1959. We don’t have many images of downtown from this era, so I frequently use the set of Centennial parade slides to catch a glimpse of the backgrounds. In this case we see “Lang’s Super Cream” which I’m guessing is a soda fountain, and “Mode O’Day” which sells women’s dresses, lingerie and hosiery. I believe the next building to the east is the JC Penney store.
We saw other views of the parade here and here.
Category: Downtown Hood River
Tags: 1950s, centennial, Elks, Langs Super Cream, Mode O Day, Oak Street, parade
Tags: 1950s, centennial, Elks, Langs Super Cream, Mode O Day, Oak Street, parade
L.E.
That gentleman on the right looks familiar.
cg
Your guess is correct. Lang's and Mode O'Day are now Waucoma Bookstore.
Buck Parker
You can see part of the sign for Young's Bakery on the window under the Super Cream sign.